1. LOOKING INTO FUTURE TRENDS
WE ANALYSE TRENDS IN DEPTH - WE ARE NO STRANGERS TO FORECASTING ‘BIBLES’ LIKE WGSN AND STYLESITE. OUR DESIGNERS ARE EQUALLY FAMILIAR WITH THE CATWALKS OF PARIS, ROME AND MILAN.
2. HITTING THE CATWALKS
WE SCOUR THE GLOBE ‘COMPARATIVE SHOPPING’, TAKING IN SUCH LOCATIONS AS TOKYO, NEW YORK, LONDON AND LA.
“DESIGN IS IN EVERYTHING WE MAKE, BUT IT’S ALSO BETWEEN THOSE THINGS. IT’S A MIX OF CRAFT, SCIENCE, STORYTELLING, PROPAGANDA AND PHILOSOPHY.”
ERIK ADIGARD
3. IT’S ALL IN THE IDEA
BASED UPON OUR FINDINGS AND INTERPRETATIONS, WE CREATE CAREFULLY CONSIDERED MOOD BOARDS FOR INITIAL-STAGE CLIENT PRESENTATION. HERE WE LISTEN TO CUSTOMER FEEDBACK AND IDEAS, WHICH WE ARE HAPPY TO INCORPORATE AND DEVELOP.
4. SOURCING THE BEST
MATERIAL AND TRIM SOURCING – WE REGULARLY VISIT HONG KONG AND MAINLAND CHINA IN THE QUEST TO FIND THE FINEST QUALITY OPTIONS, CHOOSING ‘ECO-FRIENDLY’ WHEREVER POSSIBLE.
5. THE PERFECT PROTOTYPE
DESIGN AND DEVELOPMENT – THE PROTOTYPE PHASE BEGINS, BRINGING TOGETHER THE MANY AND VARIED SKILLS OF OUR EXPERT TEAM.
“AT FAILSWORTH, LIKE OTHER QUINTESSENTIALLY BRITISH CLOTHING BRANDS, WE HAVE ALWAYS RECOGNISED THE DIFFERENCE.”
6. INSIDE KNOWLEDGE
‘BEST PRACTICE’ TRIP – WE TRAVEL THE WORLD ONCE MORE, THIS TIME LOOKING TO LEARN FROM OTHER COUNTRIES’ KNOW-HOW IN APPROPRIATE MANUFACTURING TECHNIQUES.
7. THE BIG REVEAL
FINALLY, WE PRESENT THE PROPOSED FINISHED PRODUCT TO OUR CLIENTS IN OUR MANCHESTER SHOWROOMS, PREPARED TO LAUNCH INTO MAINSTREAM PRODUCTION, AT THE DROP OF A HAT...
